What You’ll Get

A release checklist, a release management system, and a royalties + marketing + ops playbook, all tied to your release date so you always know what’s due, why it matters, and what to do next.

It shows you exactly what to do, when to do it, and what to ignore for now, so you’re not constantly wondering what you’ve missed or running around putting out fires.

Use it once and you’ll use it for every release you do.

Why This Playbook Matters

Most artists don’t fall short because of their songs. They fall short because their release plan is scattered, late, or incomplete.

That usually looks like:

• Remembering something important only after it’s too late
• Scrambling to “fix” things in real time
• Living the whole campaign in anxious “what did I forget?” mode

The V13 Music Single Release Playbook is built to remove that feeling.

It gives you a full, start-to-finish system for releasing a single the right way, so you’re not stuck improvising, backtracking, and wondering if you’ve blown your shot.

This is one of the most comprehensive release checklists and timelines available anywhere, built from years of real campaign work. It breaks your release into clear steps, in the right order, so you always know what’s coming and what actually matters.

It’s the difference between constantly putting out fires and quietly running a proper campaign.

What This Helps You Do

• Stop guessing and just execute the next due item
• Release on time without the scramble
• Protect your money by handling the registrations that actually pay you
• Avoid preventable screw-ups (wrong metadata, missing profiles, broken links, botched uploads)
• Make one song feel like a real campaign—even without a team
• Keep momentum going after Release Day so the song doesn’t die in 48 hours
• Track what worked so your next release compounds instead of resetting

What You’ll Get

A release-date anchored checklist system, including:

• Full timeline roadmap: Baseline → R–90 → R–75 → R–60 → R–45 → R–30 → R–21 → R–14 → R–10 → R–7 → R–5 → R–3 → R–1 → Release Day → R+60
• Baseline foundation checklist for the stuff that quietly wrecks releases (accounts, rights, profiles, analytics)
• Distributor + metadata QA steps so stores don’t reject your delivery and your release shows up correctly everywhere
• Rights + royalties coverage: PRO, mechanical, publishing admin, neighbouring rights, splits, registrations
• Editorial pitching tasks baked into the schedule (so you don’t miss platform windows)
• Press/publicity deliverables: press photos, press release, EPK/press kit, press list building, outreach, follow-ups
• Content planning built in: teasers, content calendar prompts, lyrics/assets, countdown engagement
• Smart links + pre-save workflow (including deep link / indexing considerations)
• Email + SMS actions (announcements, drip ideas, segmentation cues, automation prompts)
• Ads + paid growth checklist (creative, targeting, landing pages, retargeting, lookalikes, sponsored posts)
• Playlist strategy prompts (owned playlists, independent outreach, algorithm support)
• YouTube readiness + optimisation items (channel hygiene through higher-effort SEO tactics)
• Post-release operating plan through R+60 (the follow-through most artists abandon)
• Reporting + learning loop: release report, benchmarks, ROI analysis, pivot-or-persist prompts
• Scale-up options for bigger campaigns (publicist, pro design, video, integrated rollout, microsite)

Why Artists Love It

Because it replaces chaos with a system.
No shame, no confusion, no “perfect strategy” required; just a clear runway, the right windows, and the next step in front of you..

How It Works

PDF format
Instant download
Reusable for every release you’ll ever do

Choose your stream, plug in your dates, and follow the roadmap instead of fighting the fires.

Our Promise

If this doesn’t make your next release clearer, calmer, and more organised, if it doesn’t reduce that feeling of “I’m probably missing something important”, tell us. We don’t want you walking away from this feeling like you’re still on fire. We’ll make it right.