Go Pro Without Losing Yourself

If you’re building a serious, year-long release plan, you don’t need “more content.” You need a system that makes every drop add up to something bigger.

Because this is where talented artists get stuck. The music is there. The ambition is there. But the plan is held together with late nights, mixed messages, random posts, and marketing that never quite lines up. You work twice as hard for half the result, then blame yourself.

The real problem isn’t effort. It’s that you’re trying to run a year of releases without a machine—and without a team that can tell the truth, tighten the story, and keep the whole thing moving.

And here’s the part no one says out loud: a lot of “music marketing” help feels cold. Numbers-first, human-second. People nod, flatter you, and chase vanity metrics. That doesn’t build a career. It builds exhaustion.

Development Bundle // Gold is for artists who want the opposite: a team that cares about the art and the person making it, and has the experience to turn that care into execution. This is a nine-month, done-with-you partnership built to support a serious release plan and permanently level up how you understand the industry.

What Changes When You Have a Real Team

You stop making decisions in a vacuum. You get clarity fast, feedback that’s honest, and a plan you can actually follow. You’ll learn what matters (and what doesn’t), how the promo ecosystem really works, and how to build releases that compound instead of resetting. The goal isn’t a one-time spike. It’s a career you can run on purpose.

What This Actually Does For You

Gold is designed to turn a year-long plan into a repeatable system—so your effort stacks, instead of evaporating.

• A clear brand + story that stays consistent across every release (so you stop rewriting your identity every month)
• Pro-level assets and presentation that make you credible to press, playlists, bookers, labels, and industry partners
• A real funnel (landing page + email strategy) so attention turns into fans, not just streams
• A sustainable content plan that supports the campaign instead of draining you
• Smarter promotion decisions (ads + playlists + PR infrastructure) so you stop guessing and start iterating
• Industry literacy you keep for the rest of your career: what to do, why it works, and how to repeat it

What You’ll Get

Strategy + Support

• Strategy Call & Planning: We clarify your narrative, positioning, and priorities so you stop flying blind.
• Private Discord Channel: This is like having your own manager, publicist, marketer, label rep, and brand strategist. It’s a team of experienced industry professionals who all work for you. You can ask questions, get feedback, and stay on track throughout the programme.
• Mindset & Industry Coaching (with Chris Gonda): Better decisions, fewer spirals, more forward motion.
• Social Media / DSP Audit & Coaching (with Lance Marwood): Tight, practical guidance to improve what you’re doing (without turning your life into content).
• Path to Pro Series: Access to our series that teaches you how the wider promo ecosystem works.
• Copy of Build Your Foundation: A strategy book to help you align your career moves with long-term goals.

Assets + Infrastructure

• Professional Bios: Four professionally written artist bios in Pitch, Boilerplate, Short, and Long versions, ready for press, streaming platforms, festivals, and socials.
• EPK hosted on V13.Promo: A clean, complete hub for journalists and industry contacts. Hosted and maintained by us.
• Brand Board: A unified look and feel so your brand reads as intentional (not random).
• Graphic Design: Clean, on-brand visuals so your releases and announcements look professional.
• Customised Landing Page: A proper destination for your campaign so your traffic doesn’t evaporate.
• Email Marketing Strategy: A plan to turn attention into a list, and a list into long-term support.
• Fan Psychographic Profile: Clarity on who you’re speaking to, what they respond to, and how to attract more of them.

Publicity + Proof

• Press Release Creation & Distribution: We write your press release and send it through our distribution list of over 20k+ contacts.
• News Coverage on V13: Your press release appears on V13 Promo’s newsroom, plus a news placement on V13 Magazine — solid third-party proof you’re active and real.
• Targeted PR Outreach: We reach out to relevant outlets on your behalf, so you’re not cold-emailing strangers with guesswork.
• MAKE // BREAK podcast interview: A deep, human conversation you can share, clip, and repurpose—and a stronger “who you are” asset for fans and industry.
• Basic Media Training: How to show up well in interviews so you don’t waste opportunities.
• Spotify Editorial Pitch Creation: A professional pitch crafted for your release—no more guessing what to write.

Gold adds (the escalation layer):

• Brand Strategy & Storytelling Framework: The deeper narrative work that makes you memorable, consistent, and easier to talk about—for press, fans, and industry.
• Social Media Content Calendar: A campaign-ready plan so you’re not deciding under pressure every day. Your posts start doing jobs: awareness, proof, conversion, retention.
• Digital Advertising Strategy: Stop burning money on “boosts.” You get a real paid plan: what to run, who to target, and how to support the campaign without wasting spend.
• Playlist Strategy: A clear approach to playlisting that improves your odds over time (and keeps you out of dead-end submission loops).

Why This Works

Gold isn’t built on fantasies. It’s built on inputs you can control—and the support to execute them consistently.

• Clarity: positioning, messaging, and story that doesn’t change week to week
• Consistency: assets, visuals, and content that reinforce one another
• Conversion: a funnel that captures attention and keeps it
• Compounding: smarter promo decisions, measured and refined over a long runway

That’s how momentum sticks. Not by chasing a miracle. By building a machine you can run.

Who This Is For

Gold is ideal if you:

• are building a serious, year-long release plan and want it handled properly
• are releasing an EP (or multiple singles/videos) and need a system that won’t collapse mid-cycle
• want your brand, visuals, and story to feel cohesive and professional
• want a real team helping you execute, measure, and refine over time
• are done with vanity metrics and want progress that actually changes your career

How It Works

• Duration: 9 months
• Delivery: Done-with-you by the V13 Promo team
• Format: Video calls, Discord, docs, and deliverables
• Payment & More: If you have payment-related (or other) questions or concerns, simply book a free consult call here.

Bundle Level

• This is the Gold tier of our Development Bundles for Musicians.
• View our Bronze & Silver tiers of this bundle.
• Click to learn more about our Publicity Bundles for Musicians.

Client Testimonials

Don’t take our word for it. Listen to what a small sample of our clients have said about working with us.