Where Your Releases Start Stacking Instead of Resetting

You’re not a beginner anymore. You’ve got music coming, and you might even have some traction. But it still doesn’t stick.

A post does okay… then disappears. A release spikes… then drops back to baseline. Your visuals change every month. Your “link in bio” is either a mess or missing. And you’re left wondering why the effort isn’t building momentum.

That’s the gap Silver is built to close.

Music Development Bundle // Silver is a six-month intensive for emerging artists who want more than “visibility.” It’s a real foundation and a real growth system—so each release builds on the last instead of sending you back to zero.

What Changes When You Stop Winging It

You stop making decisions in a vacuum. You stop guessing what to post, what to say, and where to send people. You learn how the industry actually works, why certain moves create leverage, and how to run a release like someone who’s done this before. Most importantly: you get a team that treats your music like it matters, and gives you clear, honest direction—not empty hype.

What This Actually Does For You

Silver helps you build momentum you can repeat.

• A clear brand and story that stays consistent across press, socials, and streaming
• Media-ready assets that make you look legitimate
• A better understanding of who your fan actually is (and what makes them care)
• A clean path that turns attention into action (clicks, follows, sign-ups, listens)
• A repeatable structure for a multi-release run—without chaos

What You’ll Get

Strategy + Support

• Strategy Call & Planning: We clarify your narrative, positioning, and release + growth priorities so you stop flying blind.
• Private Discord Channel: This is like having your own manager, publicist, marketer, label rep, and brand strategist. It’s a team of experienced industry professionals who all work for you. You can ask questions, get feedback, and stay on track throughout the programme.
• Mindset & Industry Coaching (with Chris Gonda): Better decisions, fewer spirals, more forward motion.
• Social Media / DSP Audit & Coaching (with Lance Marwood): Tight, practical guidance to improve what you’re doing (without turning your life into content).
• Path to Pro Series: Access to our series that teaches you how the wider promo ecosystem works.
• Copy of Build Your Foundation: A strategy book to help you align your career moves with your long-term goals.

Assets + Infrastructure

• Professional Bios: Four professionally written artist bios in Pitch, Boilerplate, Short, and Long versions, ready for press, streaming platforms, festivals, and socials.
• EPK hosted on V13.Promo: A clean, complete, professional hub for journalists and industry contacts. Hosted and maintained by us for you.
• Brand Board: A unified look and feel so your brand reads as intentional (not random).
• Graphic Design: Clean, on-brand visuals so your releases and announcements look professional.
• Customised Landing Page: A proper destination for your campaign so your traffic doesn’t evaporate.
• Email Marketing Strategy: A plan to turn attention into a list and a list into long-term support.
• Fan Psychographic Profile: Clarity on who you’re speaking to, what they respond to, and how to attract more of them.

Publicity + Proof

• Press Release Creation & Distribution: We write your press release and send it through our distribution list of over 20k+ contacts.
• News Coverage on V13: Your press release appears on V13 Promo’s newsroom, plus a news placement on V13 Magazine, giving you credible proof you exist and you’re active.
• Targeted PR Outreach: We reach out to relevant outlets on your behalf, so you’re not cold-emailing strangers with guesswork.
• MAKE // BREAK podcast interview: A deep, human conversation—perfect for sharing, and for giving fans & industry a stronger sense of who you are.
• Basic media training: How to show up well in interviews so you don’t waste opportunities.
• Spotify Editorial pitch creation: A professional pitch crafted for your release—no more guessing what to write.

Silver adds (the growth layer):

• Customised Landing Page: So every post, ad, and pitch has a clear destination.
• Fan Psychographic Profile: So your messaging stops being generic and starts landing with the right people.
• Graphic Design: So you look consistent and professional across the whole run.
• Email Marketing Strategy: So you can keep fans even when the algorithm moves on.

Why This Works

Most artists don’t fail from lack of effort. They stall because their releases aren’t connected to a system.

Silver works because it builds the two things that create real momentum:

• credible presentation (assets + story + PR foundation)
• repeatable growth (funnel + targeting clarity + conversion strategy)

No hype. Just structure, execution, and a team that actually gives a damn.

Who This Is For

Silver is ideal if you:

• are past the “starting out” phase, but your growth still isn’t consistent
• are planning a multi-release run and want a real runway to do it properly
• want your branding, messaging, and visuals to finally feel cohesive
• want to convert attention into fans, not just streams

How It Works

• Duration: 6 months
• Delivery: Done-with-you by the V13 Promo team
• Format: Video Calls, Discord, Docs, and deliverables
• Payment & More: If you have payment-related (or other) questions or concerns, simply book a free consult call here.

Bundle Level

• This is the Silver tier of our Development Bundles for Musicians.
• View our Bronze & Gold tiers of this bundle.
• Click to learn more about our Publicity Bundles for Musicians.

Client Testimonials

Don’t take our word for it. Listen to what a small sample of our clients have said about working with us.